Meet the leaders trusted by thousands at Direct Meds

Introducing Our Executive Team

Get to know the dedicated executives driving innovation and care at Direct Meds.
Learn about their expertise and commitment to supporting your health journey
every step of the way.

Chris Armstrong

Chief Executive Officer

Chris Armstrong is an entrepreneur, operator, and D2C expert who resists constraints of conventional thinking. He leads Direct Meds with a focus on developing teams that value moving fast, rapid iterations and maximizing patient outcomes.
Nick Jessen

Chief Operations Officer

Nick Jessen is an operator and problem solver who believes big ideas are only as good as the execution behind them. As COO, he keeps Direct Meds moving, turning complexity into process and helping the business scale without losing its speed.
Joseph Limb

Chief Technology Officer

Joseph Limb is a technologist, builder, and problem solver who likes making the impossible feel practical. As CTO, he leads the technology behind Direct Meds, building the systems and infrastructure that turn big ideas into reality.
Matt Cheatle

Chief Financial Officer

Matt Cheatle is a finance leader who believes ambitious growth and financial discipline should go hand in hand. As CFO, he brings the clarity, strategy, and financial foundation that help Direct Meds make smarter decisions and build for the long term.
Gianni Lotifi

Chief Product Officer

Gianni Lotifi is a product builder and entrepreneur obsessed with making complicated things feel simple. As CPO, he leads the products, technology and experiences that make healthcare easier to access, navigate and manage.
Adam Pivko

Chief Marketing Officer

Adam Pivko is a marketer and builder who believes great marketing should be simple, memorable, and impossible to ignore. He leads the brand, creative, design, lifecycle, media buying and affiliate teams with a consumer-first approach to healthcare.
Grace Herr

Chief Customer Officer

Grace Herr is a customer champion who believes great service starts with actually caring. As Chief Customer Officer, she leads the teams making sure every Direct Meds customer feels heard, supported, and cared for at every step.
Matt Stern

Chief Growth Officer

Matt Stern is an entrepreneur and builder who knows how to turn opportunity into scale. As Chief Growth Officer, he leads the teams finding new ways for Direct Meds to grow, expand, and bring better healthcare to more people.
Andre Christensen

Chief Revenue Officer

Andre Christensen is a commercial leader who believes great revenue teams create momentum, not just numbers. As CRO, he brings strategy, sales, and execution together to turn opportunity into lasting growth for Direct Meds.
Mike Schifsky

Chief Strategy Officer

Mike Schifsky is a strategist who sees opportunity where others see complexity. As Chief Strategy Officer, he connects ideas, insights, and opportunities to help Direct Meds make smarter bets and build for what's next.
Dr. Justin Hohl

Chief Medical Officer

Dr. Justin Hohl is a physician and healthcare leader who believes great care starts with making it easier to access. As Chief Medical Officer, he brings clinical expertise and a patient-first mindset to everything Direct Meds builds.
Tanner Beard

Chief of Staff

Tanner Beard is a professional dot-connector who believes great ideas only matter if you can make them happen. As Chief of Staff, he brings people and priorities together to keep Direct Meds aligned, moving fast, and focused on what matters.